Social Media Toolkit


FACEBOOK: @CHEOKIDS  | INSTAGRAM: @CHEOHOSPITAL | liNKEDIN: CHEO

 

The CHEO Telethon is one of our region’s most beloved traditions. This year, the CHEO Telethon takes place from May 27 through June 8 and you can start making a difference right away! With the generosity and support of our community, we will raise funds to provide life-saving care, further world-class research and purchase much needed equipment. The CHEO Telethon is a time to honour our bravest heroes and the dedicated teams working together to overcome challenges like childhood cancer, rare disease and mental illness.

HOW CAN I HELP?

You can start by sharing the CHEO Telethon website (www.cheotelethon.com) with your family and friends and encouraging them to watch this year’s six CHEO stories. Remind them that the CHEO Telethon is a wonderful time to show their support for children and youth. Every donation is matched by generous sponsors that will double their gift and the impact of their donation.

HASHTAGS

Using our hashtag #CHEOtelethon will help to start an online conversation around the CHEO Telethon and keep it top of mind throughout the two-week campaign. When people click on the #hashtag they’ll be able to see all the recent posts about the CHEO Telethon! Take a moment to check-in with the #CHEOtelethon and #StrongerTogether feeds on your favourite social media network to find and/or share great content.

Photos

Feel free to add photos to your social media posts. We have found that people engage better with posts that feature photos, so including them will be helpful for grabbing the attention of your network and encouraging them to support the CHEO Telethon.

Share & Engage!

If you see CHEO Telethon content that you would like to share, like or comment on please feel free to do so! You will see lots of CHEO Telethon posts on our social channels from May 27 to June 8, and we are so grateful for community participation.

OTHER WAYS TO GET INVOLVED

  • If you have a personal connection to CHEO, share your story with others if you feel comfortable doing so and encourage others to donate. You never know who you might inspire. 

  • Tune in to the CHEO Telethon live broadcast on Saturday, June 8 on CTV from 4 p.m. to 7 p.m. 

SOCIAL MEDIA SAMPLES

  • We’re lucky to have a place like CHEO in our community and I’m proud to support the work they do. Every #CHEOtelethon donation will be matched by sponsor so any gift will go twice as far! www.cheotelethon.com 

  • Healthcare heroes at #CHEO need our help. Without community support, they couldn’t provide the care, research, and programs that our kids need. When you donate during this year’s #CHEOtelethon, your gift is doubled! Every dollar counts. www.cheotelethon.com 

  • If you can, please give a gift during the CHEO Telethon from May 27 to June 8. Help #CHEO continue to heal the little ones that rely on their care. Now is the perfect time to donate because every #CHEOtelethon donation will be matched! www.cheotelethon.com 

  • Will you join me in support of this year’s #CHEOtelethon? When you donate, your gift will go twice as far thanks to six matching sponsors! Every gift shows that we all stand with families who rely on #CHEO. www.cheotelethon.com 

  • As our communities grow, so does the importance of a hospital that meets the unique needs of our kids, like #CHEO. The #CHEOtelethon is a chance to show we support this important work. When you give, every dollar will be matched! www.cheotelethon.com 

  • Working together can have a life-changing impact, especially for the children, youth and families who rely on #CHEO. The #CHEOtelethon takes place from now until June 8. If you can give, please consider doing so - your donations will be doubled! Our kids need #CHEO. www.cheotelethon.com